Se7en – Se7en is a bleakly shot film, utilising a lack of colours to create a rather depressing atmosphere, a similar idea to what we plan to do.
The Matrix – Many scenes in the Matrix also contain
connotations similar to ours, for example when Neo wakes up out of the Matrix
for the first time, or within the Matrix itself, which features a green tint to
make it seem more like a ‘computer’ and far more bleak.
I Am Legend – The location for this movie is very similar to
ours, an abandoned urban location overgrowing with nature.
Se7en
- Se7en was rated an average of 8.6 on imdb, only 13% of these votes, however, came from women, who gave it an overall rating of 8.5. So while the female audience gave a similar score, very little of them were interested in voting on the movie.
- 32% of the votes came from males aged 18 - 29, meaning over a quarter of votes were in this category, who gave the movie the average score of 8.7, two decimal points above the women in this category.
- 27% of the votes came from males aged 30 - 44, again over a quarter of the votes being from males, who also gave the movie an average score of 8.7.
- YouGov profiles set the demographic for the movie at males aged 40 - 54, which partly complies with the findings I found on imdb.
- Overall, the main demographic for this movie is males aged 30 - 50, with females being nearly left out of the audience, helping us narrow down our specific target audience for our opening.
The Matrix
- The Matrix was rated an average of 8.6 by 1152799 users on imdb, however, similarly to Se7en, only 12% of these votes came from women, who rated the film an average of 8.3, a few points below the average, and 0.5 points below the male average, suggesting the demographic is aimed at women.
- A whopping 37% of the votes came from males aged 18 - 29, who rated the film 8.8, as opposed to the overall average of 8.6, suggesting this demographic should be the one we focus on.
- 29% of the votes came from males aged 30 - 44, who, again rated the movie an average of 8.8.
- YouGov profiles research set the demographic for the movie to be aged 40 - 54, which again compiles significantly with the results from imdb.
- Similarly, the target audience for this movie, which has similar connotations to our movie, to be around the age 30 - 50, again with females being nearly being completely left out of the demographic.
I Am Legend
- I Am Legend was rated an average score of 7.2 by 505487 users. Again, a tiny fraction of 12% of these votes came from the female demographic. However, unlike previous analysis, this demographic rated the movie on average the same score as their male counterparts, suggesting that, although less women may have seen this production, they equally shared the enjoyment of the movie.
- A massive 36% of the votes came from males aged 18 - 29, who rated the film 7.3 overall, slightly above the average rating overall. Only 7% of 18 - 29 year olds that voted were women overall.
- 28% of votes came from males aged 30 - 44, over a quarter of the voters. This points to this movie strongly being aimed towards males, however, this demographic rated the film a 7.0 overall, slightly lower than the overall average, suggesting that this movie is more aimed at young adult audiences rather than middle-aged people.
- YouGov profiles sets the demographic for this movie to be aimed at males, which complies with our findings. However, this site shows the target age to be 44 - 54, which suggest that we may need to widen our demographic to just ignore teenagers and young children.
- As before, our target demographic is painted to be aimed at males, usually at the age of a young adult, but there is also considerable interest in the middle-aged area also. But, a considerable lack of woman are featured in our demographic.
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